The Indian automobile industry
The Indian automobile industry is very different from what it was a decade ago. Back then we had literally five or six different cars to choose from, one from each segment. If you desired to purchase a small car, chances are you would blindly opt for the Maruti 800. And if you desired a more luxurious option, it would be the Hindustan motors Contessa. We hadn’t even heard of the major large automobile manufacturers like Honda, Skoda, and Volkswagen. However, Today all the global leading car manufacturers have a very strong presence in the Indian market. Leading car manufacturers like Chevrolet, Honda, Hyundai, and Mercedes have their own manufacturing plants in India. This shows how important it is for these brands to do well within the Indian market.
Even top end premium car makers like Porche, Jaguar and Aston Martin have launched in India and opened their showrooms in the main metropolitan cities.
This really observes the metamorphosis that has taken place to the Indian automobile industry. On most mornings when you open the first page of the newspaper, you see a gigantic cover page ad about some new car that’s being launched. It’s never ending; the number of cars being launched into the market is probably more than the number of movies being released. A couple of cars which have released over the last few months are; the new Maruti Swift, Mahindra XUV 500, Hyundai Eon, Honda Brio and the Skoda Rapid, and the list doesn’t just end here. I really wonder how one could come to the conclusion as to which car to buy. The Indian consumer has just been blasted with so many options and choices, it’s impossible to come to a conclusion without loads of thought and planning.
The one segment which has seen the most demand all over the country is the Hatchback segment and it’s no surprise why.
Considering how there are way to many cars on the road irrespective of which city or state you’re in, leading to the copious amounts of traffic we have to deal with every single day. A ten minute drive ends up taking almost an hour because of this excessive traffic. The numerous parking problems due to a lack of space and most importantly of all the ever increasing prices of fuel, all these problems literally force a consumer to buy a hatchback car, as it’s the most practical thing to do. The better hatchbacks available in the market today are the Maruti Ritz, The Volkswagen Polo, Hyundai i20. There are new hatchbacks being launched all the time some of the newer ones are the Hyundai Eon, Honda Brio and Toyota Liva. Considering the vast spectrum of options a consumer has it would be impossible to judge which car would truly be the best small car in India.
Maruti Suzuki India Ltd. Presents – Maruti Ritz one of the best family cars in India with smart features in terms of style, comfort, space and technology for the smarter race.